Our Team

Carlos Veliz, CPM, started working in Property Management as an Accountant. Serving roles as Assistant Property Manager, Property Manager, and subsequently rising to be an Asset Manager for 4 years. Working for private companies such as Doerken Properties in Santa Monica and Rose Group Management in Los Angeles, he achieved great success and learned many special qualities to be a successful entrepreneur.

​​​​​​​During his 16 years in corporate America, he has supervised more than 20 million square feet in commercial properties and more than 100,000 in multifamily units across the US. He directly supervised more than $70 million in capital improvement projects as well.

Carlos started his first startup in construction and property maintenance in January of 2014. Following his passion for real estate, he founded Prime Property Management Corporate, Inc. in February of 2017. With Prime’s great success, Prime HOA Management was born. In May of 2019, Prime started managing their first HOA account and now currently manage more than 1,100 units in the Bay Area and Sacramento.

Carlos earned his Bachelor's Degree in Business Law with a minor in Real Estate from Cal State North Ridge.

Carlos enjoys soccer, cooking, and spending time with his two young boys. One day, he plans to open a restaurant and earn a Michelin star. This star will represent his hard work, drive, and passion for what he loves.

Jaime is a seasoned professional with a passion for strengthening communities and optimizing operations. With 13 years in marketing, eight years in real estate, and five years of experience working with homeowners' associations (HOAs), Jaime brings a wealth of knowledge and expertise to the Prime HOA Management team.

​​​​​​​Jaime Sanford spent the first 7 years of her professional life in the marketing and business development fields, working for non-profits and start-ups in the East Bay.

Her real estate career kicked off in 2017 when she joined Prime Property Management Corporate, Inc., formerly Vision Property Management. She originally started in marketing but quickly earned her real estate license as a salesperson and received a crash course in property management. Over the years she has learned the ins and outs of real estate investing as well as the nuances of being a property owner in the Bay Area. At Prime, she oversees the acquisition and onboarding of new clients and properties, as well as providing support to the Property Managers when needed.

Jaime has a Bachelor’s Degree from the University of Arizona. In her free time she enjoys road biking, hiking, and hanging out with Luna, her chihuahua.

Briana Kessler grew up in Florida flipping houses with her mom. Together they lived in about 30 different homes, moving every couple of months. This got Briana really excited about the housing market. She went to school at the University of North Florida and earned a bachelor’s degree in International Business. She traveled the world and began her career working in Property Management. Her family has been in the real estate business for over 40 years and she plans to keep it going! On the weekends, catch Briana at the beach or hiking with her dog Hazel.

​​​​​​​Briana has over 10 years in the real estate management industry, which includes 2 years community association management, 5 years in commercial, and 3 in residential.  Briana’s common interest community portfolios have included master-planned communities with mixed-use entities of retail, commercial, condominiums, townhomes, and single-family property owners associations.

Briana specializes in multi-family property owner associations, townhome and condominium associations. She has expertise with developer-controlled associations from start-up through the transition to homeowner-controlled associations.

Through these relationships, she has been an integral leader in the growth of Prime HOA. Her extensive communication ensures smooth transitions and satisfies professionally managed communities.

Briana’s dedication to the industry continues through her Community Association Institute’s membership, volunteerism and education for professional designations.  When Briana isn’t assisting the HOA communities, she finds time to volunteer as a mentor to college students, hikes, and spends time with her husband and their dog, Hazel.

With over six years of experience in maintenance coordination, Enrique works closely with vendors to ensure routine maintenance issues are handled promptly and efficiently.

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With over five years of experience in property management, Louise is dedicated to maintaining well-managed communities and ensuring smooth operations for homeowners and tenants alike. She specializes in overseeing maintenance projects, handling financial matters(AP), and fostering strong relationships with residents and board members. Her attention to detail and problem-solving skills make her a reliable and proactive manager.

​​​​​​​Outside of work, Louise enjoys traveling to beaches, exploring new foods, and spending quality time with family. Her passion for creating comfortable living environments extends beyond her profession, as she values the importance of a well-balanced and fulfilling lifestyle.

With a strong background in property management and a passion for creating well-maintained, thriving communities, Stephanie Enriquez is a dedicated Community Manager at Prime HOA Management. She brings a detail-oriented approach to overseeing daily operations, coordinating maintenance, and ensuring seamless communication between homeowners, board members, and vendors.

​​​​​​​Stephanie is known for her proactive problem-solving skills and ability to handle complex HOA matters with efficiency and professionalism. From managing budgets and vendor contracts to addressing homeowner concerns, she is passionate about fostering a positive living environment for all residents.

Beyond her professional life, Stephanie is an independent spirit who thrives on adventure. She loves solo traveling, exploring new cultures, and pushing her limits through outdoor adventures. Whether it’s hiking in remote locations, chasing sunsets in new cities, or simply finding hidden gems off the beaten path, she embraces every experience with excitement and curiosity.

Tracey has been working in property management for many years, with experience managing a range of condominium associations—including small and mid-rise buildings, as well as townhomes. She enjoys the dynamic nature of the role and values the opportunity to support well-maintained communities.
 

Outside of work, she appreciates quiet time at the beach with her dogs and enjoys spending quality time with friends and family. 
 

With over 20 years of experience in the property management industry, Sean brings a deep well of expertise to the table. Throughout his career, he has successfully coordinated with inspectors, vendors, residents, municipalities, and regulatory agencies, ensuring seamless operations and compliance.

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Crystal leads the accounting department with expertise in HOA and DRE trust fund accounting. 

​​​​​​​Known for her effective communication skills, she ensures prompt responses to board members and owners, addressing all their financial inquiries with precision and efficiency.

Possessing excellent interpersonal and communication skills, Micelia fosters positive relationships between homeowners, board members, and service providers. She’s adept at handling inquiries, maintaining records, and contributing to the overall well-being of the communities she serves.

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With three years of experience in HOA management, Karren plays a key role in overseeing community operations, including financial reviews, reserve study coordination, insurance matters, and vendor management. She also works closely with homeowners, ensures compliance with association policies, and facilitates maintenance services to keep communities running smoothly.

​​​​​​​Karren began a career in property management as a Property Maintenance Coordinator, later transitioning into HOA management after a friend recognized her skills and encouraged her to explore the field. Committed to fostering well-managed, thriving communities, she strives to extend the same sense of stability and fulfillment she seeks for her own family to the homeowners we serve.

Outside of work, Karren enjoys journaling, baking, and farming, which provide a creative and relaxing balance to their professional life.

With a business degree and a focused expertise in sales, business development, and national distribution, Brian brings a strategic mindset and proven track record of driving growth. Originally from Southern California and now based in Washington State, Brian combines a diverse regional perspective with a passion for building strong, lasting relationships. 

​​​​​​​Beyond the numbers, Brian is deeply committed to mentorship and nurturing future talent, firmly believing that people are the heart of any successful business. Driven by a passion to share knowledge and inspire others, Brian is dedicated to empowering the next generation of industry leaders. 

 

Kendra Flemming is a key member of the HOA team, known for her exceptional attention to detail and consistent reliability. From expertly managing administrative operations to coordinating with onsite vendors and assisting with reserve studies, Kendra ensures that every task is handled with precision and care.

​​​​​​​Her proactive approach and dedication to excellence make her an invaluable asset to both the team and the clients we serve.

Peter is dedicated to ensuring homeowners and boards receive the highest level of service. He understands the importance of maintaining well-managed communities, balancing the needs of residents with the responsibilities of governance. Whether it’s overseeing maintenance, managing vendor relationships, or ensuring compliance with HOA regulations, Peter takes a proactive and solution-oriented approach to every challenge.

​​​​​​​Outside of work, Peter enjoys spending time with his wife and two daughters. As a family, they love exploring new places, traveling to different states, and making international trips a yearly tradition. Peter is also passionate about fitness, whether it’s cycling, practicing Brazilian jiu-jitsu, or working out at the gym. With his dedication, energy, and experience, Peter is committed to fostering well-run communities and supporting homeowners with expert guidance.